What is the process? How does it work?
First, with your help, we'll identify the ideal target audience of your project by answering questions like, "What is the genre of your film?", "What do you think are some comparable films?", "What audience quadrant does the film presumably target?"
Once we understand the fundamentals of your project, in conjunction with MovieTickets.com we'll begin to build a sample audience through a targeted query process. Data-points like age, gender, location, and more, along with a person's previous ticket purchasing patterns, are all weighed in determining your project's ideal test audience of at least 500 participants.
Next, we'll customize your audience survey utilizing a set of industry standard questions, as well questions designed to gather intelligence specific to your project.
And... it's showtime.
Email invitations are sent to potential audience members who then log in, watch the film, and subsequently fill out the survey questionnaire provided at the end of screening.
Intelligence is gathered, analyzed, and interpreted, with a summary report made available within 24 hours and a detailed visualization report to follow shortly thereafter.
What security features do you offer to protect my film?
iScreeningRoom has developed a proprietary real-time watermarking technology, filimark™ (patent-pending) which employs both visible personally identifiable deterrents as well as embedded (burned-in) invisible digital masks.
How much does iScreeningRoom cost?
Each project is custom to your specifications and can range anywhere between $10k and $35k depending on the scope of the project.
How quickly can I get a project set up on iScreeningRoom?
Your screening can be setup in as little as 24 hours.
How accurate is online test screening as compared to live test screening? Won’t not seeing the film in a theater negatively impact the results?
No. Because of iScreeningRoom’s ability to invite a much larger and more diverse audience to participate than would be possible in a live screening, iScreeningRoom test results consistently show a top-line result closer to actual audience scores posted on IMDB than do live screening test results.
To make smart decisions, you need to know who your audience really is - and not just an audience in LA or New York, but across the country. And, not just any men, women, young, or old, but a trusted and diverse group of moviegoers.
While a typical “live” screening will yield about 100-250 audience members all from a single location (e.g. Los Angeles or New York), iScreeningRoom can guarantee a minimum of 500 audience members covering all of your selected markets.
What audience targeting options does iScreeningRoom offer?
iScreeningRoom can target an area as small as a 1 mile radius surrounding a specific zip code, to specific regions, to the entire U.S. Your test audience can also be segmented by age, sex, income level, education, and more.
What questions can I ask audience members?
Almost whatever you want. Along with a set of about 40-50 industry standard questions, post-screening surveys can be customized to meet your specifications. iScreeningRoom can also provide a pre-screening survey to engage with audience members prior to watching the film to measure response to your marketing materials (e.g. posters, messaging, title, etc.).
What information will I get after using iScreeningRoom?
Answers to critical questions like:
- What are my film’s playability, buzzability, and marketability grades?
- Who is my target audience (e.g. age, gender, etc.)?
- What comparable films have succeeded theatrically within the past 5 years?
- In what theaters did comparable films best perform?
- What is my potential gross box office?
- And much more
For Audience Members
How do I sign up to watch free films before they’re released in theaters?
First, you need to live in the USA and have a valid email address and a working cellular telephone number that can receive a text message. All participants must also accept iScreeningRoom’s terms of Confidentiality and Non-Disclosure Agreement, and are required to fill out the post-screening survey after watching each film. NOTE:
iScreeningRoom keeps track of participant’s progress when watching a film. Anyone attempting to pirate, duplicate, or otherwise circumvent any of iScreeningRoom’s anti-piracy systems will be immediately banned. Click here to sign up
as an iScreeningRoom audience member now.
Are the films, television shows, etc., available through iScreeningRoom really free?
Absolutely. Filmmakers are hungry for audience feedback and need to hear your opinion before releasing their works to the masses.
I signed up for iScreeningRoom - when do I get to start watching films?
Screenings typically have a limited viewing window of a couple of days. As filmmakers are given an opportunity to target specific regions and demographic, you will be invited whenever you fall into a filmmaker’s target audience.
NOTE: Please make sure to add iScreeningRoom.com and MovieTickets.com to your safe senders list in your email program to prevent invitations from ending up in your spam folder.
Why do you need my phone number?
Film distributors want to know their films are safe with us and with you. To oblige, whenever you watch a film on iScreeningRoom.com, we watermark the film with your cellular phone number and email address.
Because email alone is simply too easy for the bad guys to spoof, cell phone numbers are used to provide a much greater level of identification and subsequent protection against piracy.
This type of watermarking provides you with a way of saying to the distributor, "You can trust me." while providing the distributor a means of tracking down the bad guys in case any unauthorized copy of the film makes its way into the mainstream.
Rest assured we will never send you unsolicited text messages nor will we ever sell your information to any 3rd party.
Unfortunately, if you do not currently have a cell phone, you will be unable to participate in the screening. We will however be making other means of validation available soon, so please stay tuned.
How long do iScreeningRoom surveys take to complete?
Surveys typically take between 5-10 minutes to complete.
What do you do with the information I provide?
All of the information you provide is shared only with the filmmakers we work with. You will have the option to share (or not) your personally identifiable information with those filmmakers. Your information will not be sold to 3rd party advertisers.
NOTE: In some instances, a filmmaker may want to reach out to you with specific follow-up questions via email. If you would like to be included in these follow-up focus groups, you will need to check the "Include me in focus groups" check box.
What happens if I don’t fill out a survey?
Your opinion is very important and your seat in the iScreeningRoom is valuable. Unfortunately, if you watch a film and fail to fill out a survey, you will no longer be invited to future screenings.